Back Office Modernization in the Age of Digital Transformation

As businesses continue to take advantage of digitalplatforms to for customer attention and improve the customer journey, we’re beginning to see an alarming tendency that negatively impacts legacy organizations in Chula Vista who’ve been utilizing the same protocols and tools for years.

 
 
 
 
When businesses begin the trek toward Digital Transformation, they tend to focus on customer-facing departments like Sales, Customer Service, and Marketing and neglect the Back Office. While it’s vital to improve the customer experience and accurately market your products and services, ignoring certain areas that also support customers, merchants, partners, and staff can hurt your capacity to provide a efficient experience for all parties.

Our View

In our humble opinion, the Back Office is the heart of your organization. If your process flow creates bottlenecks, the yield of your entire organization pays for it. For example, let’s say a business acquires a new client in minutes but requires a long time to spin up a new employee or partner. That’s a challenge because both your employees' skills and your vendor’s products play a important role in providing excellent service to the customer. Therefore, if those elements are not operating efficiently, your client is ultimately the one who is disadvantaged. Your Front Office can only be as efficient as your Back Office, and both must be considered during a strategic digital transformation.